Picture this: You're locked in a high-stakes reality show house, chasing a life-altering fortune, but every little indulgence – from a tasty snack to a game-saving shield – chips away at that prize. It's a thrilling yet gut-wrenching twist that has fans buzzing! But here's where it gets controversial: Are the contestants squandering their shot at glory, or is this just part of the strategic game? Dive in as we unpack the shocking revelations from Big Brother Naija Season 10, where the final prize pot took a massive hit from the housemates' own choices.
Big Brother Naija, often called BBNaija, is Nigeria's wildly popular reality TV competition where contestants live together in a specially designed house, competing in challenges and tasks to win a huge cash prize. For beginners, think of it as a mix of Survivor and The Real World, but with even higher drama and viewer votes deciding evictions. On Sunday, October 5, the show took a dramatic turn when Big Brother summoned the remaining housemates to the lounge for a jaw-dropping announcement about the final prize money. This came just before the grand finale that evening, where the winner would be crowned and head home with their rewards.
For the first time ever in this season, Big Brother laid it all out on the screen: a complete rundown of the earnings and deductions that shaped the prize fund. On the positive side, the housemates boosted the pot through various sponsored challenges. These are tasks set by brands, where success earns money for the house. For example, the 'Sips & Strokes' challenge brought in ₦6.5 million, perhaps involving artistic or drinking-related fun. 'Walking on Eggshells' added ₦2.6 million, likely a delicate balancing act. 'Big Brother’s Daycare' contributed ₦3.5 million, maybe a caregiving simulation. 'Bodycare Products' earned ₦2.6 million, tied to beauty or wellness tasks. 'Splash & Dash' raked in ₦2.48 million, sounding like an energetic water-based game. And 'Big Brother’s Bakery' chipped in ₦800,000, probably involving baking competitions. These earnings show how teamwork and brand partnerships can build a substantial fund, giving everyone a chance to increase the overall prize.
But, as quickly as the money flowed in, it flowed right back out. And this is the part most people miss – the deductions reveal the true cost of living large in the house. Kaybobo made headlines by spending a whopping ₦10 million on immunity during the 'Red Phone Twist.' For those new to the show, immunity means protection from eviction, a game-changer in a competition where votes can send you packing. Koyin also dipped into the fund by requesting a family visit and a personal hair styling session, both luxuries that were subtracted from the prize pool. As the list of expenses rolled across the screen, the lounge erupted in laughter. From orders of shawarma (a delicious Middle Eastern-inspired wrap that's a Nigerian favorite) to Joanna and Dede's three-day luxury getaway, every single treat was accounted for. Even small perks were noted – Kola, for instance, turned down a pedicure and manicure session, leading to jokes about the 'savings' he provided for the house.
Big Brother drove the point home: nothing in this house is free. Every reward, every privilege, and every comfort comes with a price tag that erodes the fortune destined for the winner. It's a clever way to teach lessons about budgeting and consequences, but it also adds tension – imagine knowing your spa day might cost the eventual champion millions!
After tallying up all the earnings and deductions, Big Brother dropped the bombshell: the final cash prize now sits at ₦80 million. While that's still an incredible sum that could transform someone's life – think buying a home, starting a business, or securing financial freedom – the ₦20 million reduction has injected extra suspense into the finale. Fans are divided: Was it worth it for the housemates to indulge, or did they throw away opportunities?
This revelation has sparked heated debates online. Some argue the deductions are unfair, punishing contestants for enjoying the show's perks. Others see it as a smart strategy, forcing players to weigh short-term pleasures against long-term gains. And here's a controversial take: What if the show is designed this way to create drama, making winners 'earn' their prize by resisting temptations? Do you think the housemates were selfish, or just playing the game as intended? We'd love to hear your thoughts – agree or disagree in the comments!
To capture the moment, check out the video where Big Brother announced the final prize money on X (formerly Twitter) here: [link to the tweet].
Fans have been reacting passionately on social media. Legit.ng rounded up some of the top responses:
@CJUchenwoke wondered: 'Does this 80 million include all the other prizes, or is it just the cash?'
@Presh_amazing voiced frustration: 'It's not fair – these housemates were entertaining us. What happened to the winner taking it all?'
@Anuri_eleks joked: 'If all 29 housemates had behaved like Imisi, viewers might have switched to cartoons instead!'
@Peacemakerre questioned the show's purpose: 'What's the real qualification for winning? Every show has goals, but what's the standard here?'
Adding to the drama, Legit.ng reported that Isabella's eviction from the house has closed another chapter in Season 10. Her departure ramps up the intensity as the final housemates vie for that ₦80 million prize, plus other perks like home rewards.
What do you think – should Big Brother keep these deduction rules, or change them to make the prize more straightforward? Share your opinions below and let's discuss!
